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Tag Archives: PR Stunts
Publicity Stunts That Take Off
Amazon.com CEO Jeff Bezos channeled Evel Knievel in his December 2013 interview on “60 Minutes” announcing Amazon Prime Air, a “new delivery system is to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles.” Bezos … Continue reading
Posted in Branding, Marketing
Tagged 60 Minutes, Amazon.com, FAA, Jeff Bezos, PR Stunts, Prime Air
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