Category Archives: Marketing

Don’t Act Like You’re Not Impressed: Promoting Anchorman 2 with Integration

Anchorman 2: The Legend Continues comes out on DVD and Blu-ray today, closing the books on the integrated marketing campaign promoting the film. For more than a year leading to its release, Paramount Pictures used a barrage of appearances by actor Will Ferrell … Continue reading

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Publicity Stunts That Take Off CEO Jeff Bezos channeled Evel Knievel in his December 2013 interview on “60 Minutes” announcing Amazon Prime Air, a “new delivery system is to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles.” Bezos … Continue reading

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A Great Power Imposes Great Responsibility: Using Communication for Good

A few months ago, something curious caught my attention at our vet’s office. A small Holland lop rabbit named Arwen laid on a table. Her limp hind legs were spread out as two people who appeared to be volunteers attempted … Continue reading

Posted in Blogging, Cause Marketing, Facebook, Memes, Twitter | 2 Comments

Jack Be Quick: Authority, Speed and Planning Keys to Successful Newsjacking

Ever since the Coca-Cola’s Mean Joe Green and Apple’s 1984 ads of the 1980s, the Super Bowl has become just as much about the commercials as the game itself. More recently, it has become the best practices equivalent of What … Continue reading

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A Celebrity Has to Know Their Limitations: Pros and Cons of Using Celebs in Communications

Another Super Bowl, another round of controversy. While past hubbubs were over Groupon ads and Janet Jackson’s “wardrobe malfunction”, this year’s honors go to Chrysler’s “Halftime in America” and M.I.A’s middle finger. While AdAge says the spot is popular with … Continue reading

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A Pitch for All Seasons: Using the Holidays to Spread Your Message

Know what makes me an angry elf? Seeing Christmas ads or hearing music before Santa Claus passes through Herald Square at the end of the Macy’s Thanksgiving Day Parade, let alone before Halloween, lending credibility to Lucy’s assertion in A … Continue reading

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The Good, the Tasteless, and the Ugly of Reporting bin Laden’s Death

Like 31% of the 20,000 respondents to a Mashable poll, I learned of Osama bin Laden’s death through Twitter at least one hour before President Obama made the official announcement. What ensued invoked mixed emotions, so after digesting a few minutes of … Continue reading

Posted in Advertising, Facebook, Flickr, Marketing, Personal Ramblings, Strategy, Twitter | Tagged , , , , , , , , , , | 8 Comments