Category Archives: Messages

Lessons from lagomorphs on conversions versus engagement

We can learn a lot from rabbits. In this case, it’s the importance of conversions over engagement. Continue reading

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Tis the Gift to be Simple

Ever read a press release comprised entirely of corporate speak and buzzwords? (Hint: Usually contains the phrase “…the worldwide leader in…”) How about an “About Us” section on a company’s web page that gave you with a headache instead of … Continue reading

Posted in Messages, Personal Ramblings, Writing | Tagged , , , | 4 Comments

Oprah’s Last Show: The Demise of a PowerPoint Slide

Wednesday May 25, 2011 marks the end of an era. The last original episode of The Oprah Winfrey Show will air and shortsighted executives will no longer be able to say “We should try to get on Oprah…” I have included this … Continue reading

Posted in Audiences, Facebook, Measures, Messages, Objectives, Strategy, Twitter, YouTube | Tagged , , , , , , , , | Leave a comment