Category Archives: Audiences

Controversy for conversation?

Image Source: Colonial Williamsburg via YouTube Using images related to the deaths of 2,977 Americans to sell vacations is going to upset people. That was the reaction to a Super Bowl advertisement the Colonial Williamsburg Foundation ran in New York, Philadelphia and … Continue reading

Posted in Advertising, Audiences, Crisis Communications, Uncategorized | Tagged , , | Leave a comment

Communicating with Transparency

Like other Netflix subscribers, I was taken aback by their announcement to double their fees by charging separately for their DVD delivery and streaming video services. CNNMoney foreshadowed the increase, observing that Netflix’s licensing agreements with studios will expire and … Continue reading

Posted in Audiences, Blogging, Crisis Communications, Social Media | Tagged | Leave a comment

Oprah’s Last Show: The Demise of a PowerPoint Slide

Wednesday May 25, 2011 marks the end of an era. The last original episode of The Oprah Winfrey Show will air and shortsighted executives will no longer be able to say “We should try to get on Oprah…” I have included this … Continue reading

Posted in Audiences, Facebook, Measures, Messages, Objectives, Strategy, Twitter, YouTube | Tagged , , , , , , , , | Leave a comment