Category Archives: Crisis Communications

Controversy for conversation?

Image Source: Colonial Williamsburg via YouTube Using images related to the deaths of 2,977 Americans to sell vacations is going to upset people. That was the reaction to a Super Bowl advertisement the Colonial Williamsburg Foundation ran in New York, Philadelphia and … Continue reading

Posted in Advertising, Audiences, Crisis Communications, Uncategorized | Tagged , , | Leave a comment

Fans, Followers and Klout Don’t Matter

Socialbakers founder and CEO Jan Rezab estimated in his remarks at a recent conference that 70% of all fan questions posted on social media channels are not responded to. He went on to say that 80%-90% of companies are in social media, … Continue reading

Posted in Crisis Communications, Facebook, Social Media, Twitter, YouTube | Tagged , , , , | 6 Comments

Who’s Afraid of the Big Bad Wolf When You Have Social Media?

There is a local story that is such a classic case of hubris meets social media, that it is impossible for me to ignore. The Wolf Trap Foundation for the Performing Arts — a venue near Washington DC that boasting … Continue reading

Posted in Branding, Crisis Communications, Facebook, Social Media | Tagged , , , , , , , | 8 Comments

Texan Thanksgiving Twitter Turkeys

As a New York Giants fan, I don’t need much of a reason to dislike the Dallas Cowboys. Despite that, I end up watching at least three Dallas games a year anyway: their two games against the Giants and the … Continue reading

Posted in Branding, Crisis Communications, Social Media, Twitter | Tagged , , , , , , , , , , | Leave a comment

Communicating with Transparency

Like other Netflix subscribers, I was taken aback by their announcement to double their fees by charging separately for their DVD delivery and streaming video services. CNNMoney foreshadowed the increase, observing that Netflix’s licensing agreements with studios will expire and … Continue reading

Posted in Audiences, Blogging, Crisis Communications, Social Media | Tagged | Leave a comment

Goring Trolls and Other Naysayers

When I was growing up, there was a nature center nearby with a woodland trail I used to go to often. When I got to the wooden bridge on the trail, would stomp my feet with a “Trip, trap! trip, … Continue reading

Posted in Blogging, Crisis Communications, Facebook, Strategy, Twitter | 1 Comment

Crisis Means Having to Say You’re Sorry

Love may mean never having to say you’re sorry, but the opposite is true in crisis communications. When Groupon missed the mark with its Super Bowl ads with Timothy Hutton and Elizabeth Hurley, their initial response was to say that … Continue reading

Posted in Advertising, Blogging, Cause Marketing, Crisis Communications | Tagged , , , , , , | 48 Comments