Category Archives: Advertising

Controversy for conversation?

Image Source: Colonial Williamsburg via YouTube Using images related to the deaths of 2,977 Americans to sell vacations is going to upset people. That was the reaction to a Super Bowl advertisement the Colonial Williamsburg Foundation ran in New York, Philadelphia and … Continue reading

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Don’t Act Like You’re Not Impressed: Promoting Anchorman 2 with Integration

Anchorman 2: The Legend Continues comes out on DVD and Blu-ray today, closing the books on the integrated marketing campaign promoting the film. For more than a year leading to its release, Paramount Pictures used a barrage of appearances by actor Will Ferrell … Continue reading

Posted in Advertising, Branding, Facebook, Google+, Instagram, Marketing, Pinterest, Public Relations, Social Media, Strategy, Twitter, YouTube | Leave a comment

A Celebrity Has to Know Their Limitations: Pros and Cons of Using Celebs in Communications

Another Super Bowl, another round of controversy. While past hubbubs were over Groupon ads and Janet Jackson’s “wardrobe malfunction”, this year’s honors go to Chrysler’s “Halftime in America” and M.I.A’s middle finger. While AdAge says the spot is popular with … Continue reading

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The Good, the Tasteless, and the Ugly of Reporting bin Laden’s Death

Like 31% of the 20,000 respondents to a Mashable poll, I learned of Osama bin Laden’s death through Twitter at least one hour before President Obama made the official announcement. What ensued invoked mixed emotions, so after digesting a few minutes of … Continue reading

Posted in Advertising, Facebook, Flickr, Marketing, Personal Ramblings, Strategy, Twitter | Tagged , , , , , , , , , , | 8 Comments

A Question of Character: Branding with Mascots

Dropping a bomb I’m proud to be an Ithaca Bomber. For four years, I cheered for Ithaca College‘s football team, with the help of “Bomberman”, a pep squad member dressed as a World War II bomber pilot. Imagine my horror when I … Continue reading

Posted in Advertising, Blogging, Branding, Facebook, Marketing, Personal Ramblings, Social Media, Strategy, Twitter, YouTube | Tagged , , , , , , , , , , , , , , , , | 7 Comments

Crisis Means Having to Say You’re Sorry

Love may mean never having to say you’re sorry, but the opposite is true in crisis communications. When Groupon missed the mark with its Super Bowl ads with Timothy Hutton and Elizabeth Hurley, their initial response was to say that … Continue reading

Posted in Advertising, Blogging, Cause Marketing, Crisis Communications | Tagged , , , , , , | 48 Comments