Category Archives: YouTube

Don’t Act Like You’re Not Impressed: Promoting Anchorman 2 with Integration

Anchorman 2: The Legend Continues comes out on DVD and Blu-ray today, closing the books on the integrated marketing campaign promoting the film. For more than a year leading to its release, Paramount Pictures used a barrage of appearances by actor Will Ferrell … Continue reading

Posted in Advertising, Branding, Facebook, Google+, Instagram, Marketing, Pinterest, Public Relations, Social Media, Strategy, Twitter, YouTube | Leave a comment

Fans, Followers and Klout Don’t Matter

Socialbakers founder and CEO Jan Rezab estimated in his remarks at a recent conference that 70% of all fan questions posted on social media channels are not responded to. He went on to say that 80%-90% of companies are in social media, … Continue reading

Posted in Crisis Communications, Facebook, Social Media, Twitter, YouTube | Tagged , , , , | 6 Comments

Social Media Explained Through Donuts

Swiped this from Facebook and added some of my own. Enjoy! Twitter: I am eating a donut. Facebook: I like donuts. Foursquare: This is where I eat donuts. Flickr: This is a picture of my donut. Instagram: This is a … Continue reading

Posted in Blogging, Facebook, Flickr, Foursquare, Google+, Instagram, LinkedIn, Pinterest, Social Media, Twitter, Yelp, YouTube | Tagged , , , , , , , , , , , | 2 Comments

A Pitch for All Seasons: Using the Holidays to Spread Your Message

Know what makes me an angry elf? Seeing Christmas ads or hearing music before Santa Claus passes through Herald Square at the end of the Macy’s Thanksgiving Day Parade, let alone before Halloween, lending credibility to Lucy’s assertion in A … Continue reading

Posted in Cause Marketing, Facebook, YouTube | Leave a comment

Oprah’s Last Show: The Demise of a PowerPoint Slide

Wednesday May 25, 2011 marks the end of an era. The last original episode of The Oprah Winfrey Show will air and shortsighted executives will no longer be able to say “We should try to get on Oprah…” I have included this … Continue reading

Posted in Audiences, Facebook, Measures, Messages, Objectives, Strategy, Twitter, YouTube | Tagged , , , , , , , , | Leave a comment

A Question of Character: Branding with Mascots

Dropping a bomb I’m proud to be an Ithaca Bomber. For four years, I cheered for Ithaca College‘s football team, with the help of “Bomberman”, a pep squad member dressed as a World War II bomber pilot. Imagine my horror when I … Continue reading

Posted in Advertising, Blogging, Branding, Facebook, Marketing, Personal Ramblings, Social Media, Strategy, Twitter, YouTube | Tagged , , , , , , , , , , , , , , , , | 7 Comments