Category Archives: Objectives

Lessons from lagomorphs on conversions versus engagement

We can learn a lot from rabbits. In this case, it’s the importance of conversions over engagement. Continue reading

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Oprah’s Last Show: The Demise of a PowerPoint Slide

Wednesday May 25, 2011 marks the end of an era. The last original episode of The Oprah Winfrey Show will air and shortsighted executives will no longer be able to say “We should try to get on Oprah…” I have included this … Continue reading

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