Category Archives: Facebook

Lessons from lagomorphs on conversions versus engagement

We can learn a lot from rabbits. In this case, it’s the importance of conversions over engagement. Continue reading

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Posted in Facebook, Measures, Messages, Objectives | Tagged , , , , | Leave a comment

Don’t Act Like You’re Not Impressed: Promoting Anchorman 2 with Integration

Anchorman 2: The Legend Continues comes out on DVD and Blu-ray today, closing the books on the integrated marketing campaign promoting the film. For more than a year leading to its release, Paramount Pictures used a barrage of appearances by actor Will Ferrell … Continue reading

Posted in Advertising, Branding, Facebook, Google+, Instagram, Marketing, Pinterest, Public Relations, Social Media, Strategy, Twitter, YouTube | Leave a comment

Speculation Defeats Journalism: In Race to First, Truth Loses

Harry Truman got a good laugh from the infamous and inaccurate Chicago Tribune headline “Dewey Defeats Truman” in 1948, but journalistic jumps to conclusions in the Digital Age are no laughing matter. Twitter, Facebook and blogs have become useful breaking news and giving … Continue reading

Posted in Blogging, Facebook, Reddit, Social Media, Twitter | Leave a comment

A Great Power Imposes Great Responsibility: Using Communication for Good

A few months ago, something curious caught my attention at our vet’s office. A small Holland lop rabbit named Arwen laid on a table. Her limp hind legs were spread out as two people who appeared to be volunteers attempted … Continue reading

Posted in Blogging, Cause Marketing, Facebook, Memes, Twitter | 2 Comments

Jack Be Quick: Authority, Speed and Planning Keys to Successful Newsjacking

Ever since the Coca-Cola’s Mean Joe Green and Apple’s 1984 ads of the 1980s, the Super Bowl has become just as much about the commercials as the game itself. More recently, it has become the best practices equivalent of What … Continue reading

Posted in Facebook, Marketing, Social Media, Strategy, Twitter | Leave a comment

Fans, Followers and Klout Don’t Matter

Socialbakers founder and CEO Jan Rezab estimated in his remarks at a recent conference that 70% of all fan questions posted on social media channels are not responded to. He went on to say that 80%-90% of companies are in social media, … Continue reading

Posted in Crisis Communications, Facebook, Social Media, Twitter, YouTube | Tagged , , , , | 6 Comments

Social Media Explained Through Donuts

Swiped this from Facebook and added some of my own. Enjoy! Twitter: I am eating a donut. Facebook: I like donuts. Foursquare: This is where I eat donuts. Flickr: This is a picture of my donut. Instagram: This is a … Continue reading

Posted in Blogging, Facebook, Flickr, Foursquare, Google+, Instagram, LinkedIn, Pinterest, Social Media, Twitter, Yelp, YouTube | Tagged , , , , , , , , , , , | 2 Comments