Category Archives: Cause Marketing

A Great Power Imposes Great Responsibility: Using Communication for Good

A few months ago, something curious caught my attention at our vet’s office. A small Holland lop rabbit named Arwen laid on a table. Her limp hind legs were spread out as two people who appeared to be volunteers attempted … Continue reading

Posted in Blogging, Cause Marketing, Facebook, Memes, Twitter | 2 Comments

A Pitch for All Seasons: Using the Holidays to Spread Your Message

Know what makes me an angry elf? Seeing Christmas ads or hearing music before Santa Claus passes through Herald Square at the end of the Macy’s Thanksgiving Day Parade, let alone before Halloween, lending credibility to Lucy’s assertion in A … Continue reading

Posted in Cause Marketing, Facebook, YouTube | Leave a comment

Crisis Means Having to Say You’re Sorry

Love may mean never having to say you’re sorry, but the opposite is true in crisis communications. When Groupon missed the mark with its Super Bowl ads with Timothy Hutton and Elizabeth Hurley, their initial response was to say that … Continue reading

Posted in Advertising, Blogging, Cause Marketing, Crisis Communications | Tagged , , , , , , | 48 Comments