Category Archives: Branding

Don’t Act Like You’re Not Impressed: Promoting Anchorman 2 with Integration

Anchorman 2: The Legend Continues comes out on DVD and Blu-ray today, closing the books on the integrated marketing campaign promoting the film. For more than a year leading to its release, Paramount Pictures used a barrage of appearances by actor Will Ferrell … Continue reading

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Publicity Stunts That Take Off

Amazon.com CEO Jeff Bezos channeled Evel Knievel in his December 2013 interview on “60 Minutes” announcing Amazon Prime Air, a “new delivery system is to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles.” Bezos … Continue reading

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A Celebrity Has to Know Their Limitations: Pros and Cons of Using Celebs in Communications

Another Super Bowl, another round of controversy. While past hubbubs were over Groupon ads and Janet Jackson’s “wardrobe malfunction”, this year’s honors go to Chrysler’s “Halftime in America” and M.I.A’s middle finger. While AdAge says the spot is popular with … Continue reading

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Who’s Afraid of the Big Bad Wolf When You Have Social Media?

There is a local story that is such a classic case of hubris meets social media, that it is impossible for me to ignore. The Wolf Trap Foundation for the Performing Arts — a venue near Washington DC that boasting … Continue reading

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Texan Thanksgiving Twitter Turkeys

As a New York Giants fan, I don’t need much of a reason to dislike the Dallas Cowboys. Despite that, I end up watching at least three Dallas games a year anyway: their two games against the Giants and the … Continue reading

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A Question of Character: Branding with Mascots

Dropping a bomb I’m proud to be an Ithaca Bomber. For four years, I cheered for Ithaca College‘s football team, with the help of “Bomberman”, a pep squad member dressed as a World War II bomber pilot. Imagine my horror when I … Continue reading

Posted in Advertising, Blogging, Branding, Facebook, Marketing, Personal Ramblings, Social Media, Strategy, Twitter, YouTube | Tagged , , , , , , , , , , , , , , , , | 7 Comments