Author Archives: Todd Post

Controversy for conversation?

Posted on February 9, 2016 by Todd Post

Image Source: Colonial Williamsburg via YouTube Using images related to the deaths of 2,977 Americans to sell vacations is going to upset people. That was the reaction to a Super Bowl advertisement the Colonial Williamsburg Foundation ran in New York, Philadelphia and … Continue reading →

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Lessons from lagomorphs on conversions versus engagement

Posted on April 2, 2015 by Todd Post

We can learn a lot from rabbits. In this case, it’s the importance of conversions over engagement. Continue reading →

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Problems Outweigh Potential For Now with Wearables

Posted on April 15, 2014 by Todd Post

If you have $1,500 burning a hole in your pocket or are simply an early adopter who isn’t part of Google’s Explorer program, today’s your day. Google Glasses are available for purchase in limited numbers to anyone. Wearables like Google Glass … Continue reading →

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Anyone Who Says “I’m a Guru” is No True Guru

Posted on April 7, 2014 by Todd Post

HBO’s Game of Thrones is great storytelling because it works on many levels. Beyond its entertainment value, it is a collection of case studies on why leaders earn or lose loyalty. The Season Three marathon leading up to last night’s premiere provided one such lesson. After his uncle … Continue reading →

Posted in Personal Ramblings, Strategy, Uncategorized | Leave a comment

Don’t Act Like You’re Not Impressed: Promoting Anchorman 2 with Integration

Posted on April 1, 2014 by Todd Post

Anchorman 2: The Legend Continues comes out on DVD and Blu-ray today, closing the books on the integrated marketing campaign promoting the film. For more than a year leading to its release, Paramount Pictures used a barrage of appearances by actor Will Ferrell … Continue reading →

Posted in Advertising, Branding, Facebook, Google+, Instagram, Marketing, Pinterest, Public Relations, Social Media, Strategy, Twitter, YouTube | Leave a comment

Publicity Stunts That Take Off

Posted on February 12, 2014 by Todd Post

Amazon.com CEO Jeff Bezos channeled Evel Knievel in his December 2013 interview on “60 Minutes” announcing Amazon Prime Air, a “new delivery system is to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles.” Bezos … Continue reading →

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Influence Grows Like a Weed

Posted on April 29, 2013 by Todd Post

The HBO series Game of Thrones (yes, I’m a nerd) episode “And Now His Watch Has Ended” provides a reminder of that fans, followers and Klout scores don’t matter: “Influence grows like a weed.” — Varys If all you want are followers, tech writer Lauren Hockenson explores … Continue reading →

Posted in Memes, Social Media | Leave a comment

Speculation Defeats Journalism: In Race to First, Truth Loses

Posted on April 24, 2013 by Todd Post

Harry Truman got a good laugh from the infamous and inaccurate Chicago Tribune headline “Dewey Defeats Truman” in 1948, but journalistic jumps to conclusions in the Digital Age are no laughing matter. Twitter, Facebook and blogs have become useful breaking news and giving … Continue reading →

Posted in Blogging, Facebook, Reddit, Social Media, Twitter | Leave a comment

A Great Power Imposes Great Responsibility: Using Communication for Good

Posted on March 27, 2013 by Todd Post

A few months ago, something curious caught my attention at our vet’s office. A small Holland lop rabbit named Arwen laid on a table. Her limp hind legs were spread out as two people who appeared to be volunteers attempted … Continue reading →

Posted in Blogging, Cause Marketing, Facebook, Memes, Twitter | 2 Comments

Jack Be Quick: Authority, Speed and Planning Keys to Successful Newsjacking

Posted on February 4, 2013 by Todd Post

Ever since the Coca-Cola’s Mean Joe Green and Apple’s 1984 ads of the 1980s, the Super Bowl has become just as much about the commercials as the game itself. More recently, it has become the best practices equivalent of What … Continue reading →

Posted in Facebook, Marketing, Social Media, Strategy, Twitter | Leave a comment