Author Archives: Todd Post

Controversy for conversation?

Image Source: Colonial Williamsburg via YouTube Using images related to the deaths of 2,977 Americans to sell vacations is going to upset people. That was the reaction to a Super Bowl advertisement the Colonial Williamsburg Foundation ran in New York, Philadelphia and … Continue reading

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Lessons from lagomorphs on conversions versus engagement

We can learn a lot from rabbits. In this case, it’s the importance of conversions over engagement. Continue reading

Posted in Facebook, Measures, Messages, Objectives | Tagged , , , , | Leave a comment

Problems Outweigh Potential For Now with Wearables

If you have $1,500 burning a hole in your pocket or are simply an early adopter who isn’t part of Google’s Explorer program, today’s your day. Google Glasses are available for purchase in limited numbers to anyone. Wearables like Google Glass … Continue reading

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Anyone Who Says “I’m a Guru” is No True Guru

HBO’s Game of Thrones is great storytelling because it works on many levels. Beyond its entertainment value, it is a collection of case studies on why leaders earn or lose loyalty. The Season Three marathon leading up to last night’s premiere provided one such lesson. After his uncle … Continue reading

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Don’t Act Like You’re Not Impressed: Promoting Anchorman 2 with Integration

Anchorman 2: The Legend Continues comes out on DVD and Blu-ray today, closing the books on the integrated marketing campaign promoting the film. For more than a year leading to its release, Paramount Pictures used a barrage of appearances by actor Will Ferrell … Continue reading

Posted in Advertising, Branding, Facebook, Google+, Instagram, Marketing, Pinterest, Public Relations, Social Media, Strategy, Twitter, YouTube | Leave a comment

Publicity Stunts That Take Off

Amazon.com CEO Jeff Bezos channeled Evel Knievel in his December 2013 interview on “60 Minutes” announcing Amazon Prime Air, a “new delivery system is to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles.” Bezos … Continue reading

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Influence Grows Like a Weed

The HBO series Game of Thrones (yes, I’m a nerd) episode “And Now His Watch Has Ended” provides a reminder of that fans, followers and Klout scores don’t matter: “Influence grows like a weed.” — Varys If all you want are followers, tech writer Lauren Hockenson explores … Continue reading

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