Tag Archives: Social Media

Lessons from lagomorphs on conversions versus engagement

We can learn a lot from rabbits. In this case, it’s the importance of conversions over engagement. Continue reading

Posted in Facebook, Measures, Messages, Objectives | Tagged , , , , | Leave a comment

“Know when to walk away…”: When and How to Respond

I’m an active user of Yelp and a few months ago, I saw a string of reviews of a local cleaning service that was a social media train wreck I couldn’t help watch unfold. The owner obviously hadn’t learned the … Continue reading

Posted in Blogging, Social Media, Uncategorized, Yelp | Tagged , , , , , | 3 Comments

The Most Amazing Press Release Ever Written?

A press release was recently released on PR Newswire self-titled as the “The Most Amazing Press Release Ever Written“, and it was quickly picked up by the PR flack blogs. On Ragan.com Michael Sebastian wrote, “Know your audience. That’s a good … Continue reading

Posted in Social Media, Strategy | Tagged , , , | 1 Comment