I asked myself lots of questions before I started blogging, the central question being: do I really have anything relevant to add to the public discourse?
We all know with the soliloquy from William Shakespeare‘s play Hamlet which begins “To be, or not to be” What may be less known is what originally came next. In the first quarto, it is “I there’s the point”. The more familiar “that is the question” doesn’t show up until the 1623 First Folio. In communications, I think that “To be, or not to be, I there’s the point” is an question when considering what tactics to use in our strategies.
PR columnist Alison Kenney recently posted an paradoxical blog about why you shouldn’t write a blog. She challenges people to ask themselves some of the same questions I considered myself such as “Will I have the time? and “Can I sustain it?”