Tag Archives: Greenpeace

Crisis Means Having to Say You’re Sorry

Love may mean never having to say you’re sorry, but the opposite is true in crisis communications. When Groupon missed the mark with its Super Bowl ads with Timothy Hutton and Elizabeth Hurley, their initial response was to say that … Continue reading

Posted in Advertising, Blogging, Cause Marketing, Crisis Communications | Tagged , , , , , , | 48 Comments